FARMERS SEE SUSTAINABLE EGGS AS THE INDUSTRY’S NEXT BIG THING –

The $6.1 billion U.S. egg industry is betting on its next biggest trend: climate-friendly eggs. As savvy marketing has resulted in so-called specialty eggs grabbing about a third of the market today, farmers are hoping to add another layer of premiumization: eggs from a special type of sustainable farm that can be trumpeted as being better for the planet. (Bloomberg)