McLean County Farm Bureau

THE MILK SITUATION

The question on dairy farmers’ minds these days is not whether anyone’s got milk. It’s how to sell it. Since 1975, milk consumption per capita has dipped roughly 40 percent, according to data from Nielsen, and between 2010 and 2018, sales of milk dropped by 13 percent. Dairy farmers are now pivoting to nondairy products, opening their farms to tourism and finding new ways to market in the hopes of bringing back the milk mustache. (New York Times)