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IS U.S. AGRICULTURE READY FOR GENERATION Z?

Generation Z, those born between 1995 and 2010, will make up 40 percent of consumers by 2020 according to Fast Company, a business magazine that focuses on technology, business and design. Gen Z is already showing its independence and economic power in driving food trends, and will have profound impacts on agriculture and the food industry, as well as the workforce of the future. (FarmBureau.org)

 

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