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Since forming in 1927, GROWMARK has grown and expanded to become the nation’s third-largest ag retailers. But John Reifsteck, the cooperative’s chairman of the board and president, says the key priority is not to take 90 years of strong relationships for granted. “You’ve always got to earn the loyalty,” he said before the company’s annual meeting in Chicago. “You can’t assume someone’s going to give you loyalty because of what happened in the past.” (

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