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Tag Archives: TV

MEDIA TRENDS

If it seems like almost everybody is streaming TV and movies, a new survey indicates the reason may be simply that many more people are – and nearly all young people. The survey found 61 percent of people stream at home weekly, up from 44 percent in 2013. The numbers soar for viewers younger than… read more

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MEDIA TRENDS

Nielsen Ratings says their latest research shows that audiences are slowly tuning out live television. Of the top 25 markets, 16 cities saw a decline in live viewing compared with Nielsen’s 2013 study. St. Louis viewers watch the least amount of live TV.

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TECH TRENDS

As mobile engagement continues to grow online, ComScore reports another major milestone occurred just this past month — consumers now spend more than half of their digital consumption time on mobile apps.

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CONFIDENCE IN MEDIA

A new Gallup poll finds confidence in newspapers has declined by more than half since its 1979 peak of 51%, while TV news has seen confidence ebb from its high of 46% in 1993, the first year that Gallup asked this question. Gallup’s only previous measure of Internet news was in 1999, when confidence was… read more

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TECH TRENDS

 A report by Price Waterhouse Coopers says the outlook for traditional media markets is similar to previous forecasts in that TV and out-of-home advertising have the healthiest future, while radio continues to grow at a modest pace and the outlook for newspapers is dim.  

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TECH TRENDS

A new study finds 47% of all U.S. households subscribe to Netflix, Hulu Plus, Amazon Prime or a combination of these services, and 49% of all households have at least one TV connected to the internet.

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NOTHING TO WATCH

According to an upcoming Nielsen advertising report set to be released Thursday, the average TV viewer consistently tunes into 17 channels, even while having close to 200 options.    

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