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Tag Archives: TV

STATE OF THE NEWS MEDIA

2015 was the worst year for newspapers since the Great Recession, with circulation falling by 7% and advertising revenue falling by 8%, according to Pew Research Center’s annual State of the News Media report. digital ad spending went up 20% last year; local TV revenue is steady at $18.6 billion; cable news viewership jumped 8% during… read more

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MEDIA TRENDS

Magna Global predicts, digital media will overtake TV as the No. 1 advertising category in the United States by sometime this year. Digital media outclasses its rival by $2 billion dollars, with $68 billion in ad sales compared with $66 billion for TV.

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MediaTrends

The average evening news viewer is about 60 years old; for their streaming news product it’s about 40 years old, the CBS news president told a media conference this week.

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Media Trends

By 2019, eMarketer estimates that almost 23% of U.S. households won’t pay for traditional TV. The new data from eMarketer shows that cord-cutting is accelerating, driven by a rapidly expanding panoply of digital video services. The number of cable/satellite households will fall at an accelerating rate for at least the next four years.

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TECH TRENDS

The average American spends more time on tech and media then sleeping, Business strategist Michael Wolf tells a WSJ conference this week. He also predicts messaging will blow past social networking in 2016. Other highlights – 79% of time using apps is spent on only 5 apps, 44% of time using websites is spent on… read more

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MEDIA MERGER

Media General is buying Meredith for $2.4 billion. Meredith owns TV stations and magazines, including Successful Farming.

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TABLETS OVER TV

According to a research report from Miner & Co. Studio, televisions are no longer the screen of choice for kids who have ready access to tablets and smartphones. More than half (57%) of parents surveyed said their children now prefer to watch video on a handheld device rather than on TV.

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MEDIA TRENDS

Only 45% of those surveyed say they prefer to watch TV programs live as opposed to streaming or delaying them. At the same time, streaming video is making huge strides, especially for younger viewers, according to a new Deloitte study.

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MEDIA TRENDS

Although legacy media such as TV and radio aren’t going anywhere, content will become far more important than the medium on which it’s delivered over the next five years, experts say. “We think by 2020 it will be about screens and storytelling, not about radio and television and digital,” says Ezra Kucharz, president of CBS… read more

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WHAT WOULD YOU MISS THE MOST

People between the ages of 16 and 24 would not blink an eye if newspapers and magazines went extinct; smartphones are the “must-have” device of the younger generation. The breakdown among all adults shows a much stronger craving for TV over smartphones and computers.

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