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Tag Archives: trends

INHERITED EDUCATION

The “education advantage” appears to be passed down from parents to children even more strongly than the income advantage, according to a Brookings Institution study. An analysis of the educational attainment of fathers and their adult children finds 46 percent of children whose fathers were in the top education quintile also ended up in the… read more

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ORGANIC BIG MAC?

McDonald’s, which this week posted its fourth straight quarter of falling U.S. same-store sales, may look to sell more organic food to stem the loss of customers to chains known for better-quality fare.

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SOCIAL MEDIA TURNOFFS

What are the top five reasons that turn off moms to social media? 1) sharing too much info; 2) people posting too much; 3) lack of privacy; 4) too much marketing content; and 5) annoyed by invites. Surprisingly, it’s the younger millennial moms who are most eager to cut the cord, with 60 percent saying… read more

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SHOPPING HABITS

According to a report by the Food Marketing Institute, millennials are ditching shopping lists and stock items every week in favor of more recipe-driven buys that change from week to week. Millennials are also more likely to buy organic and locally-grown food when compared to older generations.

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BASF SURVEY

 A new survey finds virtually most farmers believe it’s their responsibility to feed the world. Although farmers feel prepared for this tremendous responsibility, most feel the responsibility is not valued by consumers. Only 40 percent of U.S. farmers feel respected by the general U.S. population.

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EATING ORGANIC

Overall, 45 percent of Americans aged 18 or older say they actively try to include organic food in their diet. A Gallup poll finds the figure is highest in the West (54%) and in cities (50%).

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CEREAL WOES

The breakfast blues keep getting worse for the nation’s biggest cereal maker, as Kellogg Co. said its earnings fell 16% in the latest quarter and reduced its outlook for the year. Consumer today are turning away from cereal and favoring Greek yogurt and breakfast sandwiches from fast-food drive-through windows.

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HOME OWNERSHIP DROPS

The percentage of people that owned their own home, rather than rented one, dropped in June to a level not seen since the second quarter of 1995 – 64.7%.

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TV TRENDS

Viewership of evening and late news dropped 7% this past May compared to May 2013 in the top 10 TV markets. The growth of the Web and mobile platforms for news are among the factors said responsible for the drop.

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BIG VS. SMALL

NPR’s Dan Charles did a story Monday on farming trends gleaned from the recent 2012 Ag Census.  He profiled two commercial farmers in Kansas, but you could have done the story in Illinois.  Check it out: http://n.pr/1kKhBTD.

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