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Tag Archives: online

ONLINE TRENDS

47% of US internet users now utilize ad blocking software. For 18- to 24-year-olds, that number is even higher: 55%. Meanwhile, 26% of US news consumers say that mobile phones are the main way they access news,  a new Reuters study finds.

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ONLINE TRAFFIC

Netflix’s share of Internet traffic is exploding. The streaming service now accounts for 36.5% of all bandwidth consumed by North American Web users during primetime, according to the Canada-based network firm Sandvine.

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WEB TRENDS

Harassment — from garden-variety name calling to more threatening behavior — is a common part of online life that colors the experiences of many web users. Fully 73% of adult internet users have seen someone be harassed in some way online and 40% have personally experienced it, according to a new survey by the Pew… read more

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DIGITAL ADS

Online display advertising in the United States will grow from $19.8 billion this year to $37.6 billion in 2019, according to Forrester research. Forrester says video advertising will represent nearly 55 percent of online display advertising revenue on desktop by 2019. Mobile ads will make up 39 percent of total online display in 2019 (compared… read more

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ONLINE TRENDS

 eMarketer broke out time spent with Pandora and says U.S. adults spend 7.1 percent of their daily time listening to the streaming music service. The time spent daily with Facebook is 6 percent.

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DATA STORAGE WARS

 Dropbox is reloading for the cloud-storage war with a simple plan: a terabyte of space for $9.99 a month. The new “Pro” plan, announced Wednesday on Dropbox’s website, drastically raises the ceiling on space — a tenfold increase — at the lowest price that was on the company’s previous menu.

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MARKETPLACE FAIRNESS ACT

It has been one year since the Senate passed S.743, the Marketplace Fairness Act. The bill is under review in the House Judiciary Committee. Passage of the bill will ensure that all businesses — online or offline, large or small — play by the same set of rules in the retail marketplace.  

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SENIOR TECHIES

America’s seniors have historically been late adopters to the world of technology compared to their younger compatriots, but their movement into digital life continues to deepen, according to newly released data from the Pew Research Center. 59% of seniors report they go online—a six-percentage point increase in the course of a year. The study also… read more

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