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Tag Archives: Media trends

MAN VS. MACHINE

NPR recently tested a news writing computer vs. human to write routine stories.  The winner was the computer at 2 minutes vs. 7 minutes for the human.

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GEO-LOCATED STORIES

The New York Time’s Upshot column uses geolocation to push readers deeper into data. The story changes its text depending on where you’re reading it online. “It’s a fine line between a smarter default and being creepy,” says one observer.  Check it out online.  

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MEDIA TRENDS

The New York Times will likely reach a million digital subscribers by this summer, but that subscription revenue – and even the likely concurrent lift in digital ads, still isn’t nearly enough to make up for its print losses.

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PODCASTS MORE POPULAR

Out of 2.6-billion podcast downloads in 2014, 63% were requested from mobile devices, compared to 43% in 2012, according to the Pew Research report on media trends.  You can find RFD® Radio Network podcasts on FarmWeekNow.com.

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MEDIA TRENDS

Only 45% of those surveyed say they prefer to watch TV programs live as opposed to streaming or delaying them. At the same time, streaming video is making huge strides, especially for younger viewers, according to a new Deloitte study.

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NEWSPAPERS VS. TAXIS

Ken Doctor finds a useful analogy between the taxicab/Uber war and the newspaper business, asserting that papers too closely follow the cab model compared to the more frictionless disruptor Uber.

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MEDIA TRENDS

Another type of digital audio has gone mobile: podcasts, according to February 2015 research by Edison Research and Triton Digital. You can hear RFD Radio podcasts via the FarmWeekNow app.

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MEDIA TRENDS

Newspaper ad spending decreased 10%, and local papers slid 11.6%, as the country’s largest marketers are slashing their advertising budgets as they shift a larger portion of their spending to digital, according to new figures released on Wednesday by Kantar Media.

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NEWS HABITS

Millennials like the news, they just don’t want to pay for it. 40% of them check various news outlets “several times a day,” and “70% of Millennials say that their social media feeds are comprised of a diverse mix of viewpoints evenly mixed between those similar to and different from their own,” according to interesting research… read more

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LEAST ESSENTIAL

Comparing data from 2002 to 2015, Edison Research tracked the question to media users: “Among the Internet, newspapers, radio and television, which one is the least essential to your life?” Newspapers took it on the nose. The legacy media was down, or should we say up, with nearly 50% saying it was “Most Least Essential,”… read more

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