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Tag Archives: Media trends

MEDIA TRENDS

Magna Global predicts, digital media will overtake TV as the No. 1 advertising category in the United States by sometime this year. Digital media outclasses its rival by $2 billion dollars, with $68 billion in ad sales compared with $66 billion for TV.

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MEDIA UPDATE

Seven Illinois public broadcasters are banding together to improve news coverage in downstate Illinois. The collaboration project will include WILL Radio/TV in Urbana, WTVP-TV in Peoria, WUIS in Springfield, WSIU in Carbondale, Tri-States Public Radio in Macomb, WVIK in Rock Island and WEIU-TV in Charleston.

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MediaTrends

The average evening news viewer is about 60 years old; for their streaming news product it’s about 40 years old, the CBS news president told a media conference this week.

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Media Trends

By 2019, eMarketer estimates that almost 23% of U.S. households won’t pay for traditional TV. The new data from eMarketer shows that cord-cutting is accelerating, driven by a rapidly expanding panoply of digital video services. The number of cable/satellite households will fall at an accelerating rate for at least the next four years.

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DIGITAL FUTURE

Business Insider CEO Henry Blodget says all forms of current media (print, radio and TV) are shrinking, except digital. During a presentation this week, he says in 2000 digital media had a 3% share of the audience.  Today, it is 40% and by 2030, Blodget says 80%+ will be digital.

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PRINT HERE TO STAY?

For a man leading a digital revolution, Tribune Publishing CEO Jack Griffin is surprisingly sanguine about the enduring value of newspapers. He believes they’re still likely to exist in 10 years, and that 20-somethings will keep picking up the newspaper-reading habit, he said in an interview this week.

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MILLENIALS AND NEWS

A new study shows how young people get news these days. It highlights the significant differences among Millennials in the ways they experience the world and follow news about it. The analysis suggests that Millennials’ news consumption and online habits fall into four distinct types based on their age and how they encounter news and… read more

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PODCASTS TOO LONG?

Recent analysis of listening habits from the NPR One app reveals that a mere 18 words into a segment, people are deciding whether they will continue listening. Another recent and equally compelling set of data from one of the podcast aggregators, shows an attrition rate of 40% in the first 7 minutes.

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MAGAZINE’S FUTURE

When Media General recently bought Meredith in a surprise deal worth $2.4 billion, the big question was what it would do with the magazines, which include Better Homes & Gardens and Successful Farming. Turns out, MediaLife reports most media people think the new parent will dump the magazines.

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ONLINE TRENDS

47% of US internet users now utilize ad blocking software. For 18- to 24-year-olds, that number is even higher: 55%. Meanwhile, 26% of US news consumers say that mobile phones are the main way they access news,  a new Reuters study finds.

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