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Tag Archives: Marketing

BEEF CHECKOFF

The Cattlemen’s Beef Board will invest about $42 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in fiscal year 2016

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ISLAND OF CALM

Monday’s grain markets seemed like an island of calm amidst the volatility of the stock market. AgriVisor’s Dale Durchholz told RFD Radio that China is unlikely to stop buying U.S. grain despite a slowing economy.

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PRODUCE SALES

In 2012, 34% of all U.S. produce farms—those producing vegetables, fruit, or nuts—sold food through local food marketing channels, whereas only 3% of field/other crop farms and 8% of livestock/livestock product farms did so.

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E-MAIL POPULAR AGAIN

What’s old is new again. As Facebook’s organic reach has waned, marketers are returning to e-mail, fueled by the belief that it’s better to ask for someone’s e-mail address than wait for them to “like” you. You can subscribe to FarmWeekNow’s daily e-mail update, just click here.

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2015 COMMODITY CHALLENGE

Illinois Farm Bureau has partnered with GROWMARK, AgriVisor & CME Group and invites members to join our free online marketing simulation. Deadline is March 15.

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TARGETING KIDS

U of I-Chicago researchers say they’ve found that fast food restaurants in middle- and low-income areas tended to direct their ads toward children more often than those in high-income neighborhoods, and those in rural communities tended to market their products to kids more often than those in more urban settings.

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BIDDING WARS

Pilgrim’s Pride has upped its offer for Hillshire Brands. Hillshire’s board of directors will meet with Pilgrim’s Pride and Tyson Foods to discuss their offers for the firm.  However, the Hillshire board says it’s not giving up its bid for Pinnacle Foods.

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