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Tag Archives: digital

Media Trends

By 2019, eMarketer estimates that almost 23% of U.S. households won’t pay for traditional TV. The new data from eMarketer shows that cord-cutting is accelerating, driven by a rapidly expanding panoply of digital video services. The number of cable/satellite households will fall at an accelerating rate for at least the next four years.

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DIGITAL FUTURE

Business Insider CEO Henry Blodget says all forms of current media (print, radio and TV) are shrinking, except digital. During a presentation this week, he says in 2000 digital media had a 3% share of the audience.  Today, it is 40% and by 2030, Blodget says 80%+ will be digital.

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MEDIA TRENDS

Bridge Ratings has released its latest version of its “Favoriteness” index of media usage.  While radio remains popular, competition from other digital media is having a major impact. Since 1998, the percentage of younger listeners saying radio is their most favorite media dropped from 84% to a projected 35% by 2019.

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GO DIGITAL OR ELSE

Retiring Cisco CEO John Chambers said this week that 40% of all companies will be dead in 10 years or less because they have not kept up with the digital frontier — or because they’ll die trying.    

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MEDIA TRENDS

The New York Times will likely reach a million digital subscribers by this summer, but that subscription revenue – and even the likely concurrent lift in digital ads, still isn’t nearly enough to make up for its print losses.

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LATEST TRENDS

85% of Millennials lack trust in advertising. Digital media topped the list on how they keep up to date on current events at over 35%; websites ranked highest in the digital media findings. Social media ranked at 22%, according to research from the McCarthy Group.

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