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Tag Archives: breakfast

TURNAROUND

McDonald’s all-day breakfast strategy, rolled out nationally in October, also appears to be winning over customers. The company credits all-day breakfast with helping send sales at U.S. restaurants open at least a year up 5.7% in the quarter ended Dec 31.

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McDONALD’S ALL-DAY BREAKFAST

McDonald’s plan to sell breakfast sandwiches throughout the day has delighted many customers, but the move risks exacerbating egg-supply woes in the U.S.  Crain’s Chicago reports restaurants and other food companies have already been struggling to get enough eggs following the worst outbreak of bird flu in U.S. history.

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BREAKFAST AFTER 10:30? NOT A PROBLEM

McDonald’s will begin rolling out all-day breakfast nationwide Oct. 6, a long-awaited move that could help boost sales for the flagging burger chain. The all-day breakfast is sure to create a buzz among consumers and shareholders who have clamored for it for years, the Chicago Tribune reports.

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CEREAL SNACKING

Cereal companies are zeroing in on behaviors they largely ignored in the past: what they call off-breakfast eating. That means adults eating cereal at night or children snacking on it throughout the day. Today’s Wall Street Journal says about 20% of cereal eating happens outside of breakfast.  http://on.wsj.com/1nkb0AL

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CEREAL DECLINES

Kellogg’s reports that its cereal sales have declined 5.5% this year, as consumers reach for Greek yogurt and breakfast sandwiches.  Both Kellogg’s and General Mills are developing new strategies to make ready-to-eat cereal more attractive.

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