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Tag Archives: advertising

MEDIA TRENDS

Magna Global predicts, digital media will overtake TV as the No. 1 advertising category in the United States by sometime this year. Digital media outclasses its rival by $2 billion dollars, with $68 billion in ad sales compared with $66 billion for TV.

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TECH TRENDS

Who’s tops in mobile advertising these days. eMarketer says Google is number-one, followed by Facebook. The two companies currently control half of the nation’s mobile ads seen on smartphones.

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TECH TRENDS

A new report by Borrell Media says by the end of 2014, the automotive industry will be spending more than half of its $35.5 billion automotive ad budget on digital media.

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WHOLE FOODS

Whole Foods Market unveiled its first national marketing campaign Monday, a series of primetime television commercials and glossy print ads that the organic grocer hopes will help revive its disappointing sales.

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DIGITAL ADS

Online display advertising in the United States will grow from $19.8 billion this year to $37.6 billion in 2019, according to Forrester research. Forrester says video advertising will represent nearly 55 percent of online display advertising revenue on desktop by 2019. Mobile ads will make up 39 percent of total online display in 2019 (compared… read more

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PIZZA WARS

Pizza giants Domino’s and Pizza Hut are neck and neck in 2014’s ad food fight. So far this year Domino’s has spent an estimated $105 million on TV ads compared with Pizza Hut’s $104 million, says data from iSpot. Both companies are focusing ads on sports programming, like NFL, NHL, and the Winter Olympics.

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TECH TRENDS

Advertisers are spending a lot more money on Facebook than Twitter–even though Twitter ads deliver better results, according to a new study.

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