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#BEEF IS BACK

The beef industry is bringing back its 25-year-old tagline, “Beef. It’s What’s for Dinner,” in a marketing campaign aimed at millennials who have childhood memories of the slogan and want to know more about their food. NCBA’s social media campaign combines the old tagline, narration that alludes to the Old MacDonald nursery rhyme, and beef’s modern production story. (Wall Street Journal)

 

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