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FARMERS SEARCHING THE WEB FOR INPUT DEALS

With farm incomes at an eight-year low, farmers are scouring the web for better deals on inputs like fertilizer and crop protectants. The trend is concerning for local retailers who have long held farmers’ business. “It’s naïve to think that buying a TV or an Xbox online at Christmas is no different from buying the seed and chemicals that your livelihood depends on,” said Lance Ruppert, head of agronomy marketing at GROWMARK. (Wall Street Journal)

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