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BUYERS TO TEST HIGH-TECH LABELING

Something high-tech is happening in the produce aisle at some Swedish supermarkets, where laser marks have replaced labels on the organic avocados and sweet potatoes. Swedish supermarket chain ICA started experimenting in December with “natural branding,” a process that uses low-energy carbon dioxide lasers to remove the pigment from the outer skins of fruits and vegetables. ICA hopes to cut down on the stickers and packaging it now uses to identify its organic produce. (AP)

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