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SMALLER SEED COMPANIES SEE OPPORTUNITY

Farmers might be worried about the multibillion-dollar deals transforming the agriculture industry, but independent seed companies see the consolidation as an opportunity. Plenty of customers will ditch the big-name brands because they want more personalized service and products developed for local soils and climates, according to Sonny Beck, the 75-year-old head of Beck’s Hybrids, the largest independent seed retailer in the country, as reported by Bloomberg News.

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