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Steve Lutz used to sell banged-up apples for a loss on the juice market until the day Wal-Mart called. Suddenly, his company was hauling unattractive apples out of storage. Ever since Wal-Mart Stores Inc. started an ugly-apple pilot project this summer at 300 Florida stores, Lutz fretted about keeping up with demand. The stores also sold and rebranded misshapen russet potatoes as Spuglies and are selling three-legged carrots, as reported by the Wall Street Journal.

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