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GOING MOBILE

In five years, the use of smartphones has doubled in the United States. The statistic represents just one useful item in a recent survey of more than 2,000 Americans aged 12 and older conducted by Edison Research. Other important findings:

  • 39% owned tablets in 2014, 51% own one today
  • 36% listen to online podcasts, with men favoring them more than women
  • 84% of respondents listen to AM/FM radio in vehicles with online radio (21%) now topping satellite radio (19%)
  • Social media use has grown from 53% in 2012 to 78% in 2016
  • Facebook and Twitter have the greatest brand awareness among social media platforms, with Instagram, Pinterest and Snapchat rounding out the top five when it comes to social media use.
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