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ON THE FARM: A BOUNTIFUL HARVEST OF DATA

Farmers and entrepreneurs are starting to compete with agribusiness giants over the newest commodity being harvested on U.S. farms – one measured in bytes, not bushels, the Wall Street Journal reports.

Startups including Farmobile LLC, Granular Inc. and Grower Information Services Cooperative are developing computer systems that will enable farmers to capture data streaming from their tractors and combines, store it in digital silos and market it to agriculture companies or future traders. Such platforms could allow farmers to reap larger profits from a technology revolution sweeping the U.S. Farm Belt and give them more control over the information generated on their fields.

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