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Whole Foods Market is the 800-pound gorilla of the organic food retailing, but even it is having trouble finding enough non-GMO grain to make products that stock its shelves, according to Errol Schweizer, executive global grocery coordinator for the company. “It’s like pushing a rope uphill,” he says at USDA event. He blames lack of awareness among US farmers that there’s a vibrant market in organic and non-GMO grain.

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